Apple | Back to School

I had an opportunity to work with Apply as a designer for their back-to-school campaign for Mac Books and iPads.

My task as a designer was to create still designs as well as design motion sequences so our animators can bring motion to life.

One of the challenge of design was to incorporate real photographic ripped paper texture within the aesthetic to promote the sense of nostalgic

Bright colors and bold graphics were applied within the design language.

I also incorporated nostalgic imageries such as paper airplanes, sketched stars in order to push that relate-ability to every high school or college students.