Sephora | Beauty Insider Campaign

Sephora has reached out to Weareroyale to design and animate a series of short animation for their time square store.

I had the pleasure to design the frame sequence using bold graphic that reflect their branding.

Illustrations depict the big city energy of New York using simple black and white shapes

One of the challenge as a designer in this campaign is to come up with ways to use simple black and white shapes

to suggest city environmental elements such as stairs and cross-walks in a dynamic way for our transitions while staying simple and elegant