Wells Fargo “Transparency”

Wells Fargo "Transparency" Campaign - BBDO San Francisco realizes most people's eyes cross when faced with statistics and features of Wells Fargo's products, so they came to us to craft a series of quirky spots that explain the benefits of Wells Fargo in a metaphoric, story driven way. The idea is to create something entertaining that supports the script in a "see and say" way - but with a twist that captures the imagination of banking. Yes, bankers have imaginations too.